The “Kosovo Raspberry” Association on July 22, 2025 successfully marked the fourth edition of the annual event “Raspberry Day”, which was held on July 23, 2025 in the village of Radavc, Peja, under the inspiring motto “Kosovo Cultivates Quality”.
The event was organized at the plantation of model farmer Nehat Bajraktari, gathering around 100 participants – representatives of local and international institutions, agribusinesses, development organizations and farmers from all over Kosovo.
Present at this activity were:
- The Mayor of Peja Municipality, Mr. Gazmend Muhaxheri
- Deputy Minister of Agriculture, Mr. Name Demelezi
- The Director of the Austrian Development Cooperation (ADC), Ms. Rita Glavitza
- The Director of Swiss Caritas in Kosovo, Ms. Astrid Wein
- Private sector representatives and direct beneficiaries of agricultural programs
As part of the program, the executive director of the “Kosovo Raspberry” Association also presented a new smart irrigation system, adapted to climate challenges. This innovative technology aims to help farmers cope with extreme temperatures and water shortages, increasing production efficiency and sustainability.
The welcoming speeches emphasized the importance of:
- Continued support for farmers
- Value chain development in the small fruit sector
- Active involvement of young people in rural areas
The event also marked the start of “Raspberry Week,” a promotional initiative that includes:
- Promotional offers for local products in local stores
- Symbolic donations to the children’s ward at Peja Hospital and to the elderly home, as a sign of solidarity and care for the community